http://www.alexofus.com/marketing-1 daily 0.75 2016-10-14 https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476380002478-5RH7L16IE5FFD8MB6IFA/Social_Marketing.png Marketing https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476467709844-2ZM5AJ5OMK86SF3YEYDG/Between_the_World_and_Me_Marketing_Campaign.png Marketing - Between the World and Me Marketing Campaign I designed this comprehensive marketing campaign for Ta-Nehisi Coates’ recent nonfiction bestseller as my WR563 Book Marketing capstone project, planning a traditional print and web campaign as if I were launching Coates’ book as the spring season’s lead title with the budget and resources of a large-to-midsize press. My marketing campaign includes a tipsheet outlining the book’s positioning and key sales points as well as detailed plans for consumer promotions, a website, direct-to-consumer emails, social media outreach, sales materials, and advertising media-buys. I wrote original advertising and catalogue copy as well as a press release and pitch letter for the journalists and reviewers identified in my media pitch list, and I planned a multi-city author tour and book launch event aimed at leveraging my budget to make Coates’ book the bestseller it has become. https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476467757592-J9KUKXC68HKBN0JDCA53/Books_in_the_Wild_Transmedia_Marketing_Campaign.png Marketing - Books in the Wild Transmedia Marketing Campaign I applied the principles of transmedia storytelling and marketing best practices to create this comprehensive plan for a community service event and coordinated social media scavenger hunt aimed at building engagement with Ooligan Press' young adult outdoor adventure novel. The transmedia marketing campaign I designed includes a partnership proposal with REI as well as area high schools and nonprofits. Based on my audit of REI's existing social media presence, I drafted a corporate sponsorship pitch letter to REI and used my research to create a best practices guide to soliciting event sponsors that Ooligan's Marketing Department has since adopted as a training resource. Together with my reflection on the transmedia theory that informed my campaign strategy, this portfolio of step-by-step plans for a small-press transmedia marketing campaign inspired Professor Kathi Inman Berens to memorably comment, "I'm not wearing socks anymore because you’ve knocked them off!" https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476467787984-UFVH63CLAVQRXGFXNSW1/Small_Maneuvers_Marketing_Plan.png Marketing - Small Maneuvers Marketing Plan I collaborated closely with my project team to develop this marketing campaign for our second-time author’s young adult novel. Our marketing plan includes a tipsheet informed by our market research identifying the book's target audience, main and crossover markets, comp titles, and key selling points; a list of media outlets, partner organizations, and bookstores to pitch; proposed promotional materials and sales kit collateral; and potential book tour events and partnership opportunities to promote the book up to and after launch. https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476467790280-GKK8KKD8P1Y0VOG18U51/Siblings_Marketing_Plan.png Marketing - Siblings Marketing Plan I collaborated closely with my project team to develop this marketing campaign for our debut author’s short fiction collection. Our plan includes a tipsheet informed by our market research identifying main and crossover target markets, comp titles, and key selling points; an audit of the author’s social media platform and potential marketing resources; a list of media outlets, academic programs, and book stores to pitch; a cross-platform social media strategy; links to our sales kit, marketing copy, and collateral; and proposed book tour events and partnership opportunities to pursue to promote the book up to and after launch. https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476467769227-UXO25G29P2QPUTKU0MZJ/Partnership_Pitch_Letter.png Marketing - Partnership Pitch Letter Based on the best practices I developed for pitching a corporate sponsor in the course of my "Books in the Wild Transmedia Marketing Campaign” research, which Ooligan’s Marketing Department has since adopted as a training resource for future students at our nonprofit teaching press, I drafted this letter to Stumptown Coffee pitching a potential mutually beneficial partnership aimed at promoting Ooligan's Siblings and Other Disappointments to our shared target audience of Pacific Northwest coffee addicts. https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476467701753-PPKDEVHVQ8XL4T402SEO/Book_Launch_Publicity_Events.png Marketing https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476467809257-YVXBLA2QADZ29WOLPCU7/Transmedia_Campaign_Critique.png Marketing http://www.alexofus.com/editing-1 daily 0.75 2016-10-14 https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476379606648-X10DTFUK8DXKAWUCFKYJ/Style_Guides.png Editing https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476465269454-QFYWKSD75FWTWLXJYOWQ/Developmental_Editing_Manuscript_1.png Editing - Developmental Editing Manuscript 1 PROJECT I executed line-level edits and added constructive comments to this novel. The author (who was also my Developmental Editing professor, which put him in the unique position of being able to evaluate my editing as both author and instructor) had reached a major creative roadblock after revising the manuscript in various forms for over a decade, so I focused my developmental feedback on addressing structural concerns for this first round of editing. Please see "O'Connor-Rodriguez Developmental Editing Note 1" for an overview distilling my edits and advice in a letter to the author, or see my "O'Connor-Rodriguez Developmental Editing Note 2" and the accompanying revised manuscript for my second round of developmental editing with this author. TASK Every Jail Story work-in-progress by Adam O’Connor-Rodriguez. CLIENT Professor Adam O’Connor-Rodriguez, WR573 Developmental Editing. SKILLS Heavy line-level developmental editing and light copyediting according to the Chicago Manual of Style. https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476465278522-536NRRM19XWGB5FM2UV1/Developmental_Editing_Note_1.png Editing - O'Connor-Rodriguez Developmental Editing Note 1 PROJECT I wrote this letter to the author (who was also my Developmental Editing professor, which enabled him to evaluate my critique as both author and instructor) to provide a comprehensive overview of my editorial advice and an explanation of my line-level developmental edits to the novel he had been working on for over a decade. To review my Track Changes edits to the original manuscript and the constructive comments discussed in this letter, please see my accompanying first-round edits to the author’s original manuscript: "O'Connor-Rodriguez Developmental Editing Manuscript 1." TASK Every Jail Story work-in-progress by Adam O’Connor-Rodriguez. CLIENT Professor Adam O’Connor-Rodriguez, WR573 Developmental Editing. SKILLS Global developmental editing and author correspondence. https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476465270151-Y49JWUBLGNSYC4345T9E/Developmental_Editing_Manuscript_2.png Editing - O’Connor-Rodriguez Developmental Editing Manuscript 2 PROJECT I undertook a second round of line-level and developmental edits on this novel following the author’s revisions based on the editorial advice I provided in my first first developmental letter. The author (who was also my Developmental Editing professor, which uniquely qualified him to evaluate my editing as both author and instructor) had addressed my structural concerns in the first round of revision, so I focused my second-round developmental feedback on character development and exposition issues. Please see "O'Connor-Rodriguez Developmental Editing Note 2" for an overview of my constructive comments and proposed changes distilled in a letter to the author. For context, please also see "O'Connor-Rodriguez Developmental Editing Note 1" and my accompanying first-round edits to the author’s original manuscript. TASK Every Jail Story work-in-progress by Adam O’Connor-Rodriguez. CLIENT Professor Adam O’Connor-Rodriguez, WR573 Developmental Editing. SKILLS Heavy line-level developmental editing and light copyediting according to the Chicago Manual of Style. https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476465280628-KV4AKM887O5SEQE7W7DI/Developmental_Editing_Note_2.png Editing - O'Connor-Rodriguez Developmental Editing Note 2 PROJECT I wrote this second-round developmental letter as a comprehensive overview of my editorial advice and my line-level changes to the author's revised manuscript. Following our first round of developmental edits, the author had radically rewritten his manuscript's ending based on on restructuring advice I provided in my first developmental letter. To review my Track Changes edits and my constructive comments discussed in this letter, please see the accompanying second-round manuscript: "O'Connor-Rodriguez Developmental Editing Manuscript 2." TASK Every Jail Story work-in-progress by Adam O’Connor-Rodriguez. CLIENT Professor Adam O’Connor-Rodriguez, WR573 Developmental Editing. SKILLS Global developmental editing and author correspondence. https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476465275491-3GM579X9SG7DST7JS5IQ/Developmental_Editing_Note_1b.png Editing - Foster Developmental Editing Note 1 PROJECT I wrote this letter to an author who submitted her manuscript to Ooligan Press after our acquisitions editors requested an initial round of developmental editing on her novel based on her proposal. We ultimately decided not to acquire this particular manuscript based on my editorial assessment and our goals as a press, but I wrote this letter in hopes that the author might find my evaluation of the manuscript’s current strengths and weaknesses and developmental suggestions helpful as she continues to revise and resubmit. TASK A Well-to-Do Family work-in-progress by Claire Foster. CLIENT Ooligan Press, Acquisitions Department. SKILLS Acquisitions evaluation, global developmental editing, and author correspondence. https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476465291402-ARB69TN7H3OH0QTROGUT/Typecoding.png Editing - Typecoding PROJECT I typecoded this complexly formatted manuscript using our house stylesheet and DocBook 5's standard semantic markup language. My resulting tagged XML guided the designer in structuring and styling both the print and ebook edition of Lynn Darroch's nonfiction book Rhythm in the Rain: Jazz in the Pacific Northwest, which I also helped fact-check and proofread. TASK Rhythm in the Rain: Jazz in the Pacific Northwest by Lynn Darroch. CLIENT Ooligan Press, Editing Department, Rhythm in the Rain. SKILLS XML typecoding according to DocBook 5 and house style. http://www.alexofus.com/design-1 daily 0.75 2016-10-14 https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476380059628-SWFOIX5JN0CM0APLPCGE/Adobe_Creative.png Design https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476460243361-SWR2SGMBN7RDCFL5TM59/Cover_Design_Brief.png Design - Cover Design Brief PROJECT I led my project team in generating this design brief to inform and inspire Ooligan's designers with an overview of our goals for the book's cover. These goals outlined our strategy for how the final cover should represent the book's content, engage our target audience, and attract readers' interest. TASK I researched covers for comparative titles to survey current market trends. After evaluating these design conventions, I outlined an aesthetic aimed at helping our book fit in and simultaneously stand out within its genre. The design brief I prepared provides a detailed description of the book, cover examples, and a list of specific elements to emulate and avoid. After winning approval from my team, the brief was distributed to all Ooligan Press team members, who each had an opportunity to create and submit a potential cover. CLIENT Siblings and Other Disappointments, a short story collection by debut author Kait Heacock and published by Ooligan Press. SKILLS Market research, copywriting, design, and layout. https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476460221020-EEK0612PWADRV9SVYGD3/Book_Cover.png Design - Book Cover PROJECT I designed this cover for my special illustrated edition of Alice's Adventures in Wonderland. I used my skill in Illustrator to create high-resolution original vector art I composed and laid out in InDesign with coordinating typography to achieve a bold aesthetic that recalls the Queen of Hearts' playing card motif. TASK After extensive research comparing the cover designs of historical editions of Alice’s Adventures in Wonderland ranging from Carroll’s original 1865 edition to Penguin's recent edition of Lewis Carroll's Alice's Adventures in Wonderland: With Artwork by Yayoi Kusama, I used my knowledge of book design principles and Adobe Creative Suite to design my own illustrated edition. CLIENT Professor Abbey Gaterud, WR562 Book Design & Production. SKILLS Graphic design in Illustrator, page layout in InDesign, and bibliographic research. https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476460220941-T1LMVOPGT12UNAQY4X1P/Book_Interior.png Design - Book Interior PROJECT I redesigned Lewis Carroll's text to create my own edition of Alice's Adventures in Wonderland informed by my study of the conventions of book design, the principles of typography, and historical editions of this beloved children's book. I used my Photoshop and InDesign expertise to illuminate Carroll's content with special textual effects and John Tenniel's original illustrations to bring a new look to the words of Wonderland. TASK I XML-tagged Project Gutenberg’s public domain text, which I then imported and mapped to styles and structural elements in InDesign. I maximized the efficiency of my workflow by mapping my tagged XML to linked frames I set up using InDesign’s master pages feature. I also edited Tenniel's original illustrations in Photoshop, eliminated widows and orphans, and styled the text with special effects using InDesign’s typography tools. In my redesigned edition of Alice's Adventures in Wonderland, Carroll’s words fall down the rabbit hole with Alice and fade in and out alongside the Cheshire Cat in an exercise of form illustrating content. CLIENT Professor Abbey Gaterud, WR562 Book Design & Production. SKILLS XML coding, Photoshop, InDesign, typography, layout, and book interior design. https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476460369500-AK4OAITXCCX9D0D4P2TC/Ebook_Design.png Design - Ebook Design PROJECT I researched the history of ebook design and applied both cutting-edge hypertext theory and conventional book design principals to evaluate ebooks’ new creative possibilities for form and content. My research on designing digital reading takes Alice’s Adventures in Wonderland as a case study because, as new media scholar Florian Cramer argues in The Unbound Book, “Carroll’s novel became the recurring showcase item in electronic literature since it is perhaps the only best-selling, all-popular piece of literary avant-garde and experimental writing in the Western world, a text lending itself to media experiments.” My investigation tracks the development of ebook design from Voyager’s earliest Expanded Books, which first engineered Alice for the Powerbook in 1991, to today’s richly responsive Alice for the iPad to speculate on how the principles of design should inform and inspire developing technology to shape the digital reading of tomorrow. TASK I designed this industry research paper to illustrate my findings, illuminating content with form by placing elements of print and digital reading in creative tension. My document design demonstrates my mastery of image handling, text treatment, visual hierarchy, and composition using the Adobe Creative Suite to meet the demands of print production. CLIENT Professor Abbey Gaterud, WR562 Book Design & Production. SKILLS Industry research, scholarly writing, graphic design in Illustrator, photo editing in Photoshop, page layout and composition in InDesign. https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476460366467-MCYUU27DZEMLQKHR6HTM/Magazine_Spread.png Design - Magazine Spread PROJECT I designed this eight-page magazine spread to demonstrate my mastery of Adobe's publishing software. I created graphic elements in Illustrator, edited photos in Photoshop, and composed page layout in InDesign. TASK My multi-column layout makes efficient use of InDesign's master pages, baseline grid, and text styles to incorporate magazine design elements, including running headers and folios, sidebars and pull quotes, as well as styled headlines, subheads, bylines, and captions. I also created original graphics and retouched all the spread's photos, managing resolution and colorspace appropriately for both print and web. CLIENT Professor Kelly Dodd, WR571: Publishing Software, Portland State University . SKILLS Graphic design in Illustrator, photo editing in Photoshop, and layout in InDesign. https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476460372169-29J3RODQ8L74GE26A4TM/Personal_Branding.png Design - Personal Branding PROJECT This collection of freelance résumé design projects showcases my personal brand development, copyediting, and document design skills using Adobe Creative Suite. I executed these résumé, cover letter, flyer, sign, and business card designs as freelance projects on behalf of a individual clients and a local small business to develop marketing materials that effectively communicated a strong brand identity. TASK I edited my freelance clients' rough copy for length, parallel structure, active verbs, and search engine optimization (SEO). I then laid out and styled the text in InDesign, created coordinating document templates and personal brand collateral, and then incorporated client feedback to develop several design iterations. CLIENT Freelance. SKILLS Branding, graphic design, photo editing, and page layout in Adobe Illustrator, Photoshop, and InDesign. https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476460224692-AUHVBVCMBEMSWNEJ56VW/Brand_Collateral.png Design - Brand Collateral PROJECT Selection of freelance design projects executed on behalf of a local small business to develop brand identity with marketing materials that include business cards, flyers, sandwich boards, and a building sign. TASK This collection of freelance design projects executed on behalf of a small local business showcases my brand development, copyediting, and document design skills using Adobe Creative Suite. CLIENT Freelance. SKILLS Branding, graphic design, photo editing, and page layout in Adobe Illustrator, Photoshop, and InDesign. http://www.alexofus.com/portraiture daily 0.75 2016-10-28 https://static1.squarespace.com/static/57f9871737c58144891241d3/t/5813d032d1758e68df623b50/1477693476042/ Portraiture https://static1.squarespace.com/static/57f9871737c58144891241d3/57fff0f4197aeafac45af4b7/5813d024be659444e1da4c01/1477693476042/ Portraiture http://www.alexofus.com/publishing-industry-research daily 0.75 2016-10-28 https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476497814194-3N314KF07PB109IEP718/Alex_Fus_Portfolio_1.JPG Industry Research https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476497579835-GL29M5OF15YSFG36CWCF/Business_of_Bookselling_Portfolio.png Industry Research - Business of Bookselling Dot-to-Dot Press https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476497572281-CSU3SJ643C4OX7FTA529/Competitive_Values_Amazon_versus_Hawthorne.png Industry Research https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476497578640-GAV991L78JASMAIXETA3/Ebooks_Value_Paradox_A_Paradigm_Shift_in_the_Economics_of_Publishing.png Industry Research https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476497586616-4M1LMTN3YC5YPZSHL0IP/Editorial_Theory_and_Anne_Frank_Honored+in+Hypertext.png Industry Research https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476497580346-UVRWN6XGVQOGU9NRLR9U/Honors_Thesis_Towards_a_Critical_Theory_of_Editing.png Industry Research http://www.alexofus.com/editing-projects daily 0.75 2016-10-28 https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1477693749161-8U2BTU8RKI05JQMQS1EN/Developmental_Editing_Manuscript_1.png Editing Projects https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1477693749161-8U2BTU8RKI05JQMQS1EN/Developmental_Editing_Manuscript_1.png Editing Projects https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1477693750048-21ALFMB21FC8GPPHG5V1/Developmental_Editing_Manuscript_2.png Editing Projects https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1477693751418-6ZALAWIMP0SXL7FWGFO1/Developmental_Editing_Note_1.png Editing Projects https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1477693753367-RWTDSOW9L0HITVSIO6D0/Developmental_Editing_Note_1b.png Editing Projects https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1477693755099-GBCI1Z7HH5P002ZOSHHH/Developmental_Editing_Note_2.png Editing Projects https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1477693759101-CBEN51IQ72WKN7QPRTHY/Typecoding.png Editing Projects http://www.alexofus.com/my-work daily 0.75 2019-07-18 https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1478220139206-LIH7FFQ9Q42LD8BFSOWF/image-asset.png My Work https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1478220700027-FJE7P1QONFZA6B310UKO/Linkedin.jpg My Work http://www.alexofus.com/resume daily 0.75 2016-10-13 https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476337653268-KGP9NJU1V2ZTEPM646EL/image-asset.png Resume http://www.alexofus.com/book-marketing-project daily 0.75 2016-10-14 http://www.alexofus.com/contact daily 0.75 2016-10-13 https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476391433356-XR1TSNXJDS8UZH0CX86J/image-asset.jpeg Contact Me http://www.alexofus.com/about daily 0.75 2022-02-16 https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1478220345738-WIHHV0P1Y4TTJAACJ5UU/image-asset.png About Me https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1477323975756-JQESTDI78YU4I1KHLG5J/Home_Alex_Fus_Portfolio_5.png About Me http://www.alexofus.com/contact-me daily 0.75 2022-02-16 https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1478220873850-FKQ0NLF7LFRK1WHI6S1I/Alex_Fus_Portfolio_4.JPG Contact Me http://www.alexofus.com/home daily 1.0 2022-02-16 https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1477327446737-Y1V7W0OYFNQRU0O6XKVI/image-asset.png Welcome https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1478214642044-VGZ3FQYA7OOWD3FO8XH8/Alex_Fus_Portfolio_5.JPG Welcome http://www.alexofus.com/design daily 0.75 2016-11-03 https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476460243361-SWR2SGMBN7RDCFL5TM59/Cover_Design_Brief.png Design - Cover Design Brief PROJECT I led my project team in generating this design brief to inform and inspire Ooligan's designers with an overview of our goals for the book's cover. These goals outlined our strategy for how the final cover should represent the book's content, engage our target audience, and attract readers' interest. TASK I researched covers for comparative titles to survey current market trends. After evaluating these design conventions, I outlined an aesthetic aimed at helping our book fit in and simultaneously stand out within its genre. The design brief I prepared provides a detailed description of the book, cover examples, and a list of specific elements to emulate and avoid. After winning approval from my team, the brief was distributed to all Ooligan Press team members, who each had an opportunity to create and submit a potential cover. CLIENT Siblings and Other Disappointments, a short story collection by debut author Kait Heacock and published by Ooligan Press. SKILLS Market research, copywriting, design, and layout. https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476460221020-EEK0612PWADRV9SVYGD3/Book_Cover.png Design - Book Cover PROJECT I designed this cover for my special illustrated edition of Alice's Adventures in Wonderland. I used my skill in Illustrator to create high-resolution original vector art I composed and laid out in InDesign with coordinating typography to achieve a bold aesthetic that recalls the Queen of Hearts' playing card motif. TASK After extensive research comparing the cover designs of historical editions of Alice’s Adventures in Wonderland ranging from Carroll’s original 1865 edition to Penguin's recent edition of Lewis Carroll's Alice's Adventures in Wonderland: With Artwork by Yayoi Kusama, I used my knowledge of book design principles and Adobe Creative Suite to design my own illustrated edition. CLIENT Professor Abbey Gaterud, WR562 Book Design & Production. SKILLS Graphic design in Illustrator, page layout in InDesign, and bibliographic research. https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476460220941-T1LMVOPGT12UNAQY4X1P/Book_Interior.png Design - Book Interior PROJECT I redesigned Lewis Carroll's text to create my own edition of Alice's Adventures in Wonderland informed by my study of the conventions of book design, the principles of typography, and historical editions of this beloved children's book. I used my Photoshop and InDesign expertise to illuminate Carroll's content with special textual effects and John Tenniel's original illustrations to bring a new look to the words of Wonderland. TASK I XML-tagged Project Gutenberg’s public domain text, which I then imported and mapped to styles and structural elements in InDesign. I maximized the efficiency of my workflow by mapping my tagged XML to linked frames I set up using InDesign’s master pages feature. I also edited Tenniel's original illustrations in Photoshop, eliminated widows and orphans, and styled the text with special effects using InDesign’s typography tools. In my redesigned edition of Alice's Adventures in Wonderland, Carroll’s words fall down the rabbit hole with Alice and fade in and out alongside the Cheshire Cat in an exercise of form illustrating content. CLIENT Professor Abbey Gaterud, WR562 Book Design & Production. SKILLS XML coding, Photoshop, InDesign, typography, layout, and book interior design. https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476460369500-AK4OAITXCCX9D0D4P2TC/Ebook_Design.png Design - Ebook Design PROJECT I researched the history of ebook design and applied both cutting-edge hypertext theory and conventional book design principals to evaluate ebooks’ new creative possibilities for form and content. My research on designing digital reading takes Alice’s Adventures in Wonderland as a case study because, as new media scholar Florian Cramer argues in The Unbound Book, “Carroll’s novel became the recurring showcase item in electronic literature since it is perhaps the only best-selling, all-popular piece of literary avant-garde and experimental writing in the Western world, a text lending itself to media experiments.” My investigation tracks the development of ebook design from Voyager’s earliest Expanded Books, which first engineered Alice for the Powerbook in 1991, to today’s richly responsive Alice for the iPad to speculate on how the principles of design should inform and inspire developing technology to shape the digital reading of tomorrow. TASK I designed this industry research paper to illustrate my findings, illuminating content with form by placing elements of print and digital reading in creative tension. My document design demonstrates my mastery of image handling, text treatment, visual hierarchy, and composition using the Adobe Creative Suite to meet the demands of print production. CLIENT Professor Abbey Gaterud, WR562 Book Design & Production. SKILLS Industry research, scholarly writing, graphic design in Illustrator, photo editing in Photoshop, page layout and composition in InDesign. https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476460366467-MCYUU27DZEMLQKHR6HTM/Magazine_Spread.png Design - Magazine Spread PROJECT I designed this eight-page magazine spread to demonstrate my mastery of Adobe's publishing software. I created graphic elements in Illustrator, edited photos in Photoshop, and composed page layout in InDesign. TASK My multi-column layout makes efficient use of InDesign's master pages, baseline grid, and text styles to incorporate magazine design elements, including running headers and folios, sidebars and pull quotes, as well as styled headlines, subheads, bylines, and captions. I also created original graphics and retouched all the spread's photos, managing resolution and colorspace appropriately for both print and web. CLIENT Professor Kelly Dodd, WR571: Publishing Software, Portland State University . SKILLS Graphic design in Illustrator, photo editing in Photoshop, and layout in InDesign. https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476460372169-29J3RODQ8L74GE26A4TM/Personal_Branding.png Design - Personal Branding PROJECT This collection of freelance résumé design projects showcases my personal brand development, copyediting, and document design skills using Adobe Creative Suite. I executed these résumé, cover letter, flyer, sign, and business card designs as freelance projects on behalf of a individual clients and a local small business to develop marketing materials that effectively communicated a strong brand identity. TASK I edited my freelance clients' rough copy for length, parallel structure, active verbs, and search engine optimization (SEO). I then laid out and styled the text in InDesign, created coordinating document templates and personal brand collateral, and then incorporated client feedback to develop several design iterations. CLIENT Freelance. SKILLS Branding, graphic design, photo editing, and page layout in Adobe Illustrator, Photoshop, and InDesign. https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476460224692-AUHVBVCMBEMSWNEJ56VW/Brand_Collateral.png Design - Brand Collateral PROJECT Selection of freelance design projects executed on behalf of a local small business to develop brand identity with marketing materials that include business cards, flyers, sandwich boards, and a building sign. TASK This collection of freelance design projects executed on behalf of a small local business showcases my brand development, copyediting, and document design skills using Adobe Creative Suite. CLIENT Freelance. SKILLS Branding, graphic design, photo editing, and page layout in Adobe Illustrator, Photoshop, and InDesign. https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1478217348738-AG1AUBVM0LMCKQIJFGUM/design.jpg Design A professsional portfolio highlighting graduate-level work samples and skills Alex Fus developed at Ooligan Press while earning her Masters of Arts in Writing: Book Publishing from Portland State University. http://www.alexofus.com/marketing daily 0.75 2016-11-03 https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476467709844-2ZM5AJ5OMK86SF3YEYDG/Between_the_World_and_Me_Marketing_Campaign.png Marketing - Between the World and Me Marketing Campaign I designed this comprehensive marketing campaign for Ta-Nehisi Coates’ recent nonfiction bestseller as my WR563 Book Marketing capstone project, planning a traditional print and web campaign as if I were launching Coates’ book as the spring season’s lead title with the budget and resources of a large-to-midsize press. My marketing campaign includes a tipsheet outlining the book’s positioning and key sales points as well as detailed plans for consumer promotions, a website, direct-to-consumer emails, social media outreach, sales materials, and advertising media-buys. I wrote original advertising and catalogue copy as well as a press release and pitch letter for the journalists and reviewers identified in my media pitch list, and I planned a multi-city author tour and book launch event aimed at leveraging my budget to make Coates’ book the bestseller it has become. https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476467757592-J9KUKXC68HKBN0JDCA53/Books_in_the_Wild_Transmedia_Marketing_Campaign.png Marketing - Books in the Wild Transmedia Marketing Campaign I applied the principles of transmedia storytelling and marketing best practices to create this comprehensive plan for a community service event and coordinated social media scavenger hunt aimed at building engagement with Ooligan Press' young adult outdoor adventure novel. The transmedia marketing campaign I designed includes a partnership proposal with REI as well as area high schools and nonprofits. Based on my audit of REI's existing social media presence, I drafted a corporate sponsorship pitch letter to REI and used my research to create a best practices guide to soliciting event sponsors that Ooligan's Marketing Department has since adopted as a training resource. Together with my reflection on the transmedia theory that informed my campaign strategy, this portfolio of step-by-step plans for a small-press transmedia marketing campaign inspired Professor Kathi Inman Berens to memorably comment, "I'm not wearing socks anymore because you’ve knocked them off!" https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476467787984-UFVH63CLAVQRXGFXNSW1/Small_Maneuvers_Marketing_Plan.png Marketing - Small Maneuvers Marketing Plan I collaborated closely with my project team to develop this marketing campaign for our second-time author’s young adult novel. Our marketing plan includes a tipsheet informed by our market research identifying the book's target audience, main and crossover markets, comp titles, and key selling points; a list of media outlets, partner organizations, and bookstores to pitch; proposed promotional materials and sales kit collateral; and potential book tour events and partnership opportunities to promote the book up to and after launch. https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476467790280-GKK8KKD8P1Y0VOG18U51/Siblings_Marketing_Plan.png Marketing - Siblings Marketing Plan I collaborated closely with my project team to develop this marketing campaign for our debut author’s short fiction collection. Our plan includes a tipsheet informed by our market research identifying main and crossover target markets, comp titles, and key selling points; an audit of the author’s social media platform and potential marketing resources; a list of media outlets, academic programs, and book stores to pitch; a cross-platform social media strategy; links to our sales kit, marketing copy, and collateral; and proposed book tour events and partnership opportunities to pursue to promote the book up to and after launch. https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476467769227-UXO25G29P2QPUTKU0MZJ/Partnership_Pitch_Letter.png Marketing - Partnership Pitch Letter Based on the best practices I developed for pitching a corporate sponsor in the course of my "Books in the Wild Transmedia Marketing Campaign” research, which Ooligan’s Marketing Department has since adopted as a training resource for future students at our nonprofit teaching press, I drafted this letter to Stumptown Coffee pitching a potential mutually beneficial partnership aimed at promoting Ooligan's Siblings and Other Disappointments to our shared target audience of Pacific Northwest coffee addicts. https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476467701753-PPKDEVHVQ8XL4T402SEO/Book_Launch_Publicity_Events.png Marketing https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476467809257-YVXBLA2QADZ29WOLPCU7/Transmedia_Campaign_Critique.png Marketing https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1478216933905-GMRQ0YK3A2LIWRRWA9VY/marketing.jpg Marketing A professsional portfolio highlighting graduate-level work samples and skills Alex Fus developed at Ooligan Press while earning her Masters of Arts in Writing: Book Publishing from Portland State University. http://www.alexofus.com/industry-research daily 0.75 2016-11-03 https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476497579835-GL29M5OF15YSFG36CWCF/Business_of_Bookselling_Portfolio.png Industry Research - Business of Bookselling Dot-to-Dot Press https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476497572281-CSU3SJ643C4OX7FTA529/Competitive_Values_Amazon_versus_Hawthorne.png Industry Research https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476497578640-GAV991L78JASMAIXETA3/Ebooks_Value_Paradox_A_Paradigm_Shift_in_the_Economics_of_Publishing.png Industry Research https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476497586616-4M1LMTN3YC5YPZSHL0IP/Editorial_Theory_and_Anne_Frank_Honored+in+Hypertext.png Industry Research https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1476497580346-UVRWN6XGVQOGU9NRLR9U/Honors_Thesis_Towards_a_Critical_Theory_of_Editing.png Industry Research https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1478217451454-A6ZGZYAZ0AM739I6Q18F/industry_research.jpg Industry Research A professsional portfolio highlighting graduate-level work samples and skills Alex Fus developed at Ooligan Press while earning her Masters of Arts in Writing: Book Publishing from Portland State University. http://www.alexofus.com/my-training daily 0.75 2019-07-18 https://images.squarespace-cdn.com/content/v1/57f9871737c58144891241d3/1477323975756-JQESTDI78YU4I1KHLG5J/Home_Alex_Fus_Portfolio_5.png My Training http://www.alexofus.com/clients-harris daily 0.75 2025-05-12 http://www.alexofus.com/services-harris daily 0.75 2025-05-12